WHERE IT GOES WRONG
Why a traditional agency often never finds these people.
You rarely find the best commercial candidates among people who are already applying. Yet many agencies still work as if that group were big enough.
- 20% Actively looking
- 80% Already employed and not actively looking
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They fish in the same 20%
Most agencies search within the small group that is already actively looking.
The strongest commercial people are usually settled where they are. They do not respond to a job ad and are not busy applying. If you only work from a candidate database, job boards or incoming responses, you mostly search within the same visible 20%.
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When it gets hard, it goes quiet
Many agencies communicate fine as long as candidates keep coming.
But precisely when a search turns out to be harder, communication tends to fade. Updates get vague, or you have to call yourself to ask where things stand.
At Sennasearch that is exactly when you hear what is happening and what the market is telling us. Every week, also when it is not going well.






