WHERE IT GOES WRONG
The first three months always look good.
Your new sales hire starts, has meetings and reports a full pipeline. That is true, too. Plenty is happening.
- Months 1 to 3
Full diary, full pipeline.
- Months 4 and 5
The first explanations. The sales cycle is longer than expected, the decision maker keeps pushing it back.
- Month 6
At the first real review the forecast turns out to be air.
Nearly always the same cause
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At the previous employer the work was already laid out
Marketing delivered the leads, an inside sales team did the first call, and that is how the target was hit there.
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On paper there was a beautiful number
With you, that same person has to go out into the market themselves, and that was never needed there.
A CV with a big revenue figure says nothing about who brought that figure in.





